Welcome to David Marriott's web zone
Welcome to riott.com
I don't profess to be an expert at Search Engine Optimisation (SEO) but
there are the some very easy things to do to get you pages more easily
read by a search engine without impacting the readablility of the page
by humans.
DO'S and DON'TS of Search Engine
Optimisation
What to avoid and how to improve rankings
in search engines. Thanks to xseo.com.
- Make pages for users, not for search engines.
- Make a site with a clear structure and when ever possible
use text links for navigation.
- Sites must be useful, rich in information, text heavy, and
above all written clearly and accurately describing the content.
- Offer a site map to users with deep links pointing to the
most influential and important parts of the site.
- Care should be taken with duplicate content.
- Allow search bots to crawl your site without session IDs
or redirections due to cache or software limitations, as these may
impact on the ability of the crawler to navigate around the site.
- In the early stages some preparation regarding the
keywords users might use to find your pages would be beneficial.
- Always use text when ever possible for images, names and
content.
- Navigation should always be as text. The navigation text
should also be descriptive to the page that it links to.
- Make sure that your Meta TITLE, Meta DESCRIPTION, Meta
KEYWORDS and ALT tags are descriptive, accurate and individual to each
page.
- Use H1's, H2's and H3's.
- Check for broken links/ obsolete pages and ensure the HTML
coding is clean and correct.
- Avoid pages that use excessive pop-ups, these can
interfere with user navigation.
- Avoid using the words "sponsored", "featured" and
"directory" when referring to links.
- Using a dynamic page creator in .php .asp .net Cold Fusion
etc (often signified by the URL containing a "?" character), can cause
search engine spiders to fail to crawl the pages properly.
- It is sometimes useful to use a robots.txt file on the web
server. This file is used to advise the search engine crawlers which
pages and directory/folder it can or cannot crawl.
Kiwifruit
The image at the top is a slice of kiwifuit.
Possibly the healthiest fuit in the world. Full of fibre and 4 times
the vitamin C of an orage.
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